The beginning of Oakley is a grip for motorcycles. Jim Jannard sold the Oakley Grip out of the rear trunk of his car on motocross events. The grips that won on bite in wet conditions soon became top sellers. In order to advertise Jim started to sell protection goggles in 1980 with a big "O" on the edge of the glasses - the birth of the O-Frame Goggle.
Oakley sports goggles are characterized by their extraordinary quality, both the optical properties and the design are groundbreaking.