„The story of Selle Italia is the story of dreams which became goals and led to victories.“ This is the way the italian company from Casella d’Asolo near Bassano del Grappa describes its more than 110 years of tradition. And Selle Italia can truly look back at an eventful past. Always with passion Selle Italia for over a century stands for pioneering spirit, innovation paired with tradition, for a für Pioniergeist, für Innovation gepaart mit Tradition, for an immense wealth of experience that is combined with the use of the latest technologies and materials and leds to products that allow you to put your dreams and goals higher and to finally reach them!
Selle Italia was originally founded to make saddles for everyday bicycles used for transportation. Back then, automobiles were an unaffordable for most and the bicycle was the transport of choice for many. Fast forward to the late 1970′s. The automobile had long replace the bicycle as a primary mode of transport and cycling was more for sport than anything. The Bigolin family took over Selle Italia and began an upward trajectory that propelled Selle Italia to the top with continuous product innovation encompassing new construction techniques and using new materials. This innovation and vision has made Selle Italia the acknowledged #1 source for high-end bicycle saddles worldwide.