The company with the headquarter in Rimsting, located nearby the Lake Chiemsee, has been founded because of the love of nature-loving outdoor sports. This love can still be seen in the designs of the sports and casual wear this brand manufactures.
Actually, Maloja is the name of a small lovely mountain village below the Maloja Pass in Switzerland. The founder team fell in love with the village and have decided to give their brand this name as it stands for love of nature, ecologic experience and natural materials. These values are still highly rated at Maloja.